The context
Cortezas Maceradas Selva Virgen is a family brand from Iquitos that has been making liqueurs from Amazonian tree bark since 1996: Machín, RC Rompe Calzón and HuitoSweet. Already sold in supermarkets and at Iquitos airport, it needed a site that conveys the rainforest tradition, explains a product little known outside the Amazon and makes ordering easy, including from other Peruvian cities.
The approach
We built a site that matches the brand: a dark, golden atmosphere, the bottles front and center, and a story rooted in the family tradition. Each liqueur has its own card (ABV, 750 ml and 187 ml formats, DUO and Deluxe gift boxes) with a direct WhatsApp order button, followed by the points of sale in Iquitos and courier shipping across Peru. An age check welcomes visitors, as it should on an alcohol site.
SEO strategy applied
A title built for the local search
The title targets the main query and the city ("Cortezas Maceradas en Iquitos"), and the meta description names the three liqueurs and WhatsApp ordering: exactly what someone ready to buy is looking for.
Complete Organization structured data
Legal name, tax ID (RUC), founding year, address in the Loreto region, areas served and contact details: Google clearly identifies the real company behind the brand.
A blog that answers questions about the product
Three articles explain what macerated barks are, the typical liqueurs of Iquitos and Rompe Calzón, with article structured data, breadcrumbs and FAQs.
Lightweight static site, described images
The site is compiled to static HTML with Astro, every bottle has descriptive alt text, and the sitemap is generated automatically on each release.
What makes the difference
- ✓A card for each liqueur with direct WhatsApp ordering
- ✓Points of sale in Iquitos and shipping across Peru
- ✓Age check on entering the site
The brand now has a showcase worthy of its product: visitors learn what a macerated bark is, pick their liqueur and order on WhatsApp in one click, whether they're in Iquitos or anywhere else in Peru.
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