The context
QRazoncito is a 100% digital product: a gift that opens by scanning a QR code, with photos, a letter, a song, a voice note and a final surprise. The site had to do much more than present an offer: explain a new concept in a few seconds, make people want to give it, and let them create and pay for the gift without any back-and-forth.
The approach
We designed an editorial, emotional homepage with a built-in interactive demo: visitors see exactly what the recipient will get before buying. Behind it sits a real application: a guided flow to build the gift step by step, a one-time online payment and the generation of the QR code that opens the experience on the recipient's phone.
SEO strategy applied
Purchase-oriented title and meta description
The meta description states what the gift includes, the one-time price and that the QR code never expires: exactly the questions someone looking for an original gift asks, even before clicking.
Content delivered straight in the HTML
The homepage headings and copy are rendered server-side: Google reads them on the first crawl without depending on JavaScript execution, even though the page is heavily animated.
Hosted on Cloudflare's network
The app runs on Cloudflare's global infrastructure, close to every visitor: short response times, a factor Google weighs more and more.
An experience built for the phone
The gift opens by scanning a QR code, so the whole flow is designed mobile-first — where the vast majority of searches and visits happen.
What makes the difference
- ✓Interactive gift demo on the homepage
- ✓Guided creation and one-time online payment
- ✓QR code that never expires
The result is a product that sells on its own: visitors understand the concept through the demo, build their gift in a few minutes and pay online, with no calls or quotes.
Other projects
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