The context
The project grew out of a YouTube channel of Peruvian recipes that needed a real blog to organize its videos and recipes and grow its community beyond the video platform alone. Without a clear structure, each new recipe risked getting lost in the feed instead of continuing to attract traffic over time.
The approach
We built a clear blog structure organized by recipe categories, with a warm visual identity true to the brand, and direct bridges to the YouTube channel at every step of the journey. The site runs on WordPress with Elementor for layout, letting the team publish new recipes themselves without depending on a developer.
SEO strategy applied
One recipe, one keyword
Each post targets a specific search (e.g. "pollo broaster receta") instead of mixing several dishes into a single page — essential for ranking on highly competitive recipe searches.
Unique titles and meta descriptions (SEOPress)
The SEOPress plugin is configured so every recipe has its own title and meta description, avoiding duplicate content between entries — a common trap on recipe sites.
Caching and compression (WP Rocket)
A site full of recipe images and videos can get slow fast. WP Rocket is enabled to cache pages and reduce that weight, protecting load time despite the rich visual content.
Internal linking between similar recipes
Each recipe links to related recipes and to the YouTube channel, so traffic circulates within the site instead of leaving after a single post.
What makes the difference
- ✓Blog structure organized by recipes
- ✓Direct integration with the YouTube channel
- ✓Visual identity true to the brand
The structure is built to last: every new recipe published is a new indexable page with its own ranking potential, rather than content that only lives for the duration of a story.
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