The context
In a market as competitive as renovation in Madrid, the company needed to stand out through trust: 40 years of experience and a 4.9/5 Google rating, but buried in an old, hard-to-read site that barely worked on mobile.
The approach
The quote form is visible as soon as you land on the site, with no need to hunt for a Contact menu. Experience, the 2-year warranty and the Google rating are shown immediately to build trust even before the first exchange. The site is custom-coded, with no CMS or unnecessary plugins, to stay as lightweight as possible.
SEO strategy applied
Content targeted by neighborhood
Copy and contact links explicitly name the neighborhoods served (Chamberí, Retiro, Latina, Usera, Tetuán, Vallecas, Centro, Barajas) to capture "reforma integral" searches made neighborhood by neighborhood, not just "in Madrid".
Hard-coded LocalBusiness structured data
LocalBusiness schema.org markup (name, phone, city) is embedded directly in the page code, so Google immediately identifies the business, its service area and how to get in touch.
Pre-filled WhatsApp links per need
Every WhatsApp button opens a conversation with a message already drafted for the need (kitchen, bathroom, full renovation) and sometimes the neighborhood — extra natural content, on top of making contact easier.
A lean site, built for speed
With no CMS or plugins piling up over time, load time stays minimal — decisive in a sector where people compare several companies within minutes on their phone.
What makes the difference
- ✓Quote form visible from the very first screen
- ✓Google reviews (4.9/5) and warranty front and center
- ✓40 years of experience showcased as a trust argument
By combining a local content structure (by neighborhood), clean structured data and careful attention to load speed, the site lays a solid SEO foundation in a market where trust is decided within seconds.
Other projects
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