The context
Naturvelle sells natural supplements with cash payment on delivery, in three countries. It is a sector full of miracle claims and low-quality sites, and Google watches it closely. The challenge: build a store that both buyers and Google can trust, and grow it without risking penalties.
The approach
We built a custom static generator: each country has its own catalog, currency and pages. Every product page shows the composition verified against the real labels, with no exaggerated claims, and includes the order form: customers order online and pay when the parcel arrives. The design is sober and specific to the brand.
SEO strategy applied
Launching in batches
Only products with a verified composition and written content are published; the rest are not even generated. The site grows in small batches as Google indexes the previous ones, instead of publishing thousands of pages at once.
A topical hub: guides, blog and ingredients
Sourced articles (Cochrane, NEJM, NIH, OARSI) and ingredient pages (glucosamine, collagen, boswellia…) answer real searches. Each product composition links to its ingredient page, and each ingredient to the products that contain it.
Clean international setup: hreflang and per-country sitemaps
Each country has its own sitemap with images, and hreflang tags only connect pages with the same content, so Google does not mix up the versions.
Structured data and speed
Product, FAQ, Article, breadcrumbs and Organization with the company legal details. Responsive images and deferred analytics: 97-98 mobile performance on product pages and 100 for SEO in Lighthouse.
What makes the difference
- ✓Three countries, each with its own catalog and currency
- ✓Composition verified against the real labels
- ✓Order from the product page, pay on delivery
Launched in November 2026, the store starts from a complete technical foundation (100 for SEO in Lighthouse) and a careful growth method: each new batch of products is added once the previous one is indexed.
Other projects
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