The context
Before this work, the account had no consistent visual identity and no content strategy built for the algorithm: no subtitles on reels, no alt text on images, and no analysis of when her audience was actually online.
The approach
We built a full content strategy from the start: visual identity (a color palette aligned with her brand), reel and carousel formats optimized for retention, and a posting calendar based on peak-audience hours.
What we put in place
Subtitled reels, every time
A large share of the audience watches with sound off — without subtitles, retention drops and the algorithm penalizes the video. Every reel is subtitled to maximize watch time.
Alt text on every carousel
Each carousel image gets alt text written for accessibility and discoverability, not a generic auto-generated description.
High-potential hashtag research
Hashtags chosen for a balance of search volume and competition level, to reach a qualified audience without getting lost among the most saturated tags.
Visual identity & content calendar
A color palette aligned with her brand image, plus a study of when her audience is most active to time posts for maximum reach.
The numbers
Reels + carousels
Content strategy
100% of reels
Subtitles
Brand palette + optimized timing
Approach
A visually consistent account, content built to be understood even with sound off, and a steady posting rhythm timed to when her audience is most receptive.
Other cases
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