The context
The brand had an excellent product but no cohesive visual system yet: a logo that needed to be formalized, no defined color palette, and content that wasn't yet capitalizing on the chuncho cacao story.
The approach
We built the brand system from the ground up (logo, color palette), then developed a high-engagement content line built around the product's origin story and artisanal process.
What we put in place
Logo system and brand identity
Formalized the logo and a consistent color palette, so every post is instantly recognizable as Venado Azul.
High-engagement content
Posts built around the chuncho cacao's origin story and artisanal process — an angle that naturally drives more engagement than purely product-focused content.
Story highlights (phased rollout)
Gradual rollout of story highlights to keep key information (products, points of sale, reviews) permanently organized on the profile.
The numbers
2,300+
30-day views
12
New followers (30d)
763
Top reel (views)
Over the last 30 days, the account generated 2,300+ views and 12 new followers, with one reel passing 760 views — a strong result for a local artisanal brand still building out its visual identity.
Other cases
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