The context
A brand-new restaurant, no prior local recognition, and a launch that had to work in a small town where word of mouth and digital visibility carry a lot of weight. It needed a professional visual identity from day one and an opening campaign that reached as many people as possible, fast.
The approach
We built the entire brand identity (logo, color palette, brand world, signage) and launched two targeted Meta Ads campaigns: one for the opening, one for Fiestas Patrias (Peruvian Independence celebrations), with a controlled budget and close tracking of results.
What we put in place
Complete brand identity
Logo, color palette, brand visual world and signage — built from scratch for a professional image from launch day.
Meta Ads campaign — Opening
6 days of targeted campaign to announce the opening, optimized for reach and conversations.
Meta Ads campaign — Fiestas Patrias
A second, short and intense campaign timed to the Fiestas Patrias peak, with a higher cost per conversation but a clearly higher daily conversion rate.
Ongoing Instagram management
Profile setup, highlights (Customers, Delivery, Hours, Promos, Location) and launch content.
The numbers
$113.56 (≈ S/420)
Total investment
37,626
Total views
11,615
People reached
36
Conversations generated
$3.15 (≈ S/11.7)
Average cost per conversation
On a budget of just S/420, the campaign reached nearly 12,000 people in a town the size of Urubamba — essentially the entire local market, plus tourists passing through during Fiestas Patrias. The longer campaign (6 days, opening) had a 22% lower cost per conversation than the short 2-day campaign — confirming that spreading a campaign over more days lowers the cost, even though the short campaign drove a higher daily conversion rate. Note: the 36 conversations only count those logged through the Meta button — the real impact (direct calls, walk-ins, word of mouth) was very likely higher.
Other cases
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