Results in numbers
+33%
Profile views
+48%
Customer actions
+41%
Direction requests
1 → 6
Reviews, all five stars
The context
When we started, the profile was half-finished and had a single review. For a tourism business, where visitors decide what to do from Google Maps, an incomplete profile means losing customers who don't even know it exists.
The approach
We completed and optimized the whole profile and set up a review strategy so happy visitors leave their opinion. The goal for the first month: a complete, trustworthy profile that is easy to find.
What we implemented
Complete, optimized profile
Exact address, opening hours, a main category plus 8 secondary ones, an optimized description, WhatsApp and Instagram linked.
Review strategy
A sign with a QR code on site and a review request after every visit.
Focus on Google Maps mobile
That is where tourists search "things to do nearby" while in Urubamba: it is where the month's growth came from.
Monthly tracking
A monthly report with the profile's progress and next month's priorities.
In a single month, the profile went from half-finished to complete and converting: 1 in 5 people who see it take a step toward visiting the workshop. Next step: launching its website, opening a contact channel that doesn't exist yet.
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